Job Description

Staff (Full-Time) Marketing & Communications

DeLand, FL

Full-Time/Regular

The Art Director is responsible for leading the Universitys strategic branding efforts and standards, including the voice, image, and tone of creative materials, ensuring the consistency and validity of the brand position and strategic approach.

Essential Job Functions and Responsibilities

• Serve as the Universitys brand manager
• Manage cross-functional creative services team to bring integrated marketing solutions together with the brand to elevate the brand image
• Confidently present, and ensure the complete marketing team presents, the institutional brand to the public and internal community while maintaining consistency across media channels
• Work with SVP in tracking/adjusting the university brand position messaging and image
• Build partnerships with university clients/partners to develop effective marketing solutions that leverage the university brand; specifically, will confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques
• Provide creative leadership to print and electronic design staff
• Provide campaign direction for flagship projects from inception to completion, translating the brand to print and electronic media with consistency and relevancy
• Take on design projects as necessary and needed
• Translate marketing data into strategy
• Present and confidently explain creative ideas, rationale, and strategy
• Manage the creative process and brand image
• Multitask in a deadline-driven environment providing creative leadership and project assignments for multidisciplinary team members including workflow management
• Provide expertise and articulation around advertising, marketing, and direct response trends
• Manage creative services department day-to-day operations including department workflow, vendor relationships, photography and videography, internships, student workers, and freelance assistance
• Work with SVP to establish and manage department budgets, staff utilization and overall direction of brand message
• Perform other site and position specific functions as assigned

Required Skills

• Background and knowledge of marketing including creative development and design
• Ability to work with internal constituents as well as external vendors
• Proficiency with Adobe Creative Suite and Mac platform
• Proficiency with Microsoft Office Suite, Adobe Premiere, and/or Final Cut Pro
• Budget monitoring and management skills

Required Experience

• Bachelors degree in communication, Marketing, Graphic Design, Visual Communications, or equivalent education/experience
• Minimum 10 years experience in a professional design/creative environment

Ideal Candidate Qualifications

• Able to multitask and work in a fast-paced environment
• Understanding of University brand and how to communicate that brand to others
• Ability to lead and manage multiple priorities

Work Environment

May require extended periods of time at a keyboard and screen in addition to hours outside the normal working schedule.

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