Job Description
Our client in healthcare is looking for a Digital Content Manager with a strong background in writing and editing for web platforms, content management systems, and integrating print and digital marketing campaigns. The ideal candidate is a detail-oriented, strategic thinker with expertise in web architecture, usability principles, and search engine optimization (SEO).
Key Responsibilities:
- Content Strategy & Development: Create, edit, and manage high-quality content for digital platforms, ensuring consistency in tone, style, and branding.
- Web Content Management: Oversee and maintain website content using content management systems, ensuring optimal usability and functionality.
- Marketing & Communications Integration: Align web content strategies with broader marketing and communications campaigns across print and digital channels.
- SEO & Digital Optimization: Implement best practices for website architecture, usability, and search engine optimization (SEO) to improve online visibility.
- Data-Driven Decision-Making: Analyze web traffic and user engagement metrics to refine content strategies and enhance user experience.
- Stakeholder Collaboration: Work cross-functionally with marketing, design, and IT teams to optimize digital content and ensure alignment with business goals.
Minimum Qualifications:
- Experience: 5-7 years of experience in writing and editing for the web, content management, and integrating digital and print communications.
- Education: B.A. degree, preferably in Journalism, English, Communications, or a related field.
- Editorial & Digital Expertise: Proven experience as an editor/writer in a fast-paced, goal-oriented communications environment across print and digital platforms.
- Technical Skills: Strong writing and editing skills, with the ability to quickly learn and adapt to new technologies.
- Organizational Abilities: Strong organizational skills, attention to detail, and ability to manage multiple projects effectively.
Preferred Qualifications:
- Web & Digital Marketing Expertise: Experience with site architecture, usability design, search engine optimization (SEO), pay-per-click (PPC) campaigns, and digital advertising strategies.
- Technical Proficiency: Familiarity with FTP, file conversion and compression technologies, browser plug-in technologies, and web-log analysis tools.
- Database & Analytics Skills: Experience working with relational databases, usability and visual design, SEO, PPC campaigns, and web analytics tools.
- Design & Multimedia Abilities: Ability to work with graphics and multimedia content to enhance digital engagement.
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