Job Title: Social Media Coordinator
Location: New York (In-Office, Monday–Friday - 9am to 5pm)
Employment Type: Full-Time
Compensation : $25-$35 DOE
About PLUGPLAY™
PLUGPLAY™ combines cutting-edge technology with a commitment to quality, delivering a smooth and reliable vaping experience. Our sleek device and premium pods—DNA, EXOTICS, and LIVEST—are designed for both newcomers and seasoned enthusiasts.
As one of California’s top Cannabis vape brands, we’ve built trust through consistent growth, partnerships with over 650 retailers, and expansion into four U.S. territories. Our proprietary battery technology, along with our dedication to clean, high-quality products that exceed industry standards, ensures an unmatched experience.
Our mission is to redefine the cannabis experience with innovation, community engagement, and responsible consumption, fostering trust and connection every step of the way.
Join the PLUGPLAY™ community and discover quality you can rely on.
Role Description
PLUGPLAY™ is seeking a Social Media Coordinator to join our team in New York. This is a full-time, in-office position that requires creativity, strategic thinking, and a passion for digital storytelling.
The Social Media Coordinator will play a key role in shaping our online presence, creating engaging content, managing campaigns, growing our digital audience, and building relationships with our community across multiple platforms, including Instagram, Facebook, Twitter (X), YouTube, Discord, Reddit, Hoo.be, and TikTok. This role is ideal for someone who thrives in a fast-paced, innovative environment and understands cannabis culture, social media trends, and digital marketing strategies.
Responsibilities
Content Creation & Social Media Management
• Develop, schedule, and publish engaging, on-brand content across Instagram, Facebook, Twitter (X), YouTube, Discord, Reddit, Hoo.be, and TikTok.
• Work closely with the creative team to produce high-quality graphics, videos, reels, and interactive media tailored to each platform.
• Monitor and leverage trending content, memes, and cultural moments to create timely and viral-worthy posts.
• Assist in user-generated content (UGC) strategies to enhance brand authenticity.
Community Engagement & Growth
• Actively engage with followers, responding to direct messages, comments, and brand mentions in a timely, brand-appropriate manner.
• Monitor discussions on Discord and Reddit, engaging with the community and moderating conversations.
• Identify and collaborate with influencers, brand ambassadors, and content creators to expand reach and engagement.
Social Media Strategy & Analytics
• Track and analyze performance metrics across Instagram, Facebook, Twitter (X), YouTube, Discord, Reddit, Hoo.be, and TikTok, providing actionable insights.
• Prepare and present quarterly metric decks that analyze social media performance, engagement trends, and content effectiveness.
• Assist in developing content calendars, campaign rollouts, and activations to align with marketing goals.
• Research industry trends, audience demographics, and competitor strategies to optimize engagement and growth.
Event Coverage & Live Social Content
• Capture real-time content at brand activations, festivals, pop-ups, and in-store events to share across platforms.
• Work with the photo and video team to ensure high-quality event coverage.
• Utilize Instagram Live, TikTok Live, and YouTube Shorts to engage audiences during events.
Qualifications
• Must be based in New York, and able to work in-office five days a week.
• One to three years of experience in social media management, digital marketing, or content creation.
• Strong understanding of Instagram, Facebook, Twitter (X), YouTube, Discord, Reddit, Hoo.be, and TikTok algorithms, trends, and best practices.
• Experience in social media content creation, including short-form video editing (TikTok/Reels), static graphics, and engaging copywriting.
• Familiarity with content scheduling and analytics tools (Meta Business Suite, Metricool, Sprout Social, etc.).
• Ability to track performance and compile quarterly social media metric decks with insights and recommendations.
• Proficiency in Microsoft Outlook and other organizational tools.
• Ability to multitask, prioritize deadlines, and work independently in a fast-paced environment.
• Strong writing and communication skills, with the ability to craft engaging captions and brand messaging.
• A self-starter with excellent organizational skills and attention to detail.
• Passion for cannabis culture, streetwear, music, and pop culture trends is a plus.
• Bachelor’s degree in Marketing, Communications, or a related field.
Preferred Skills
• Experience with video editing tools (CapCut, Adobe Premiere, Final Cut Pro).
• Familiarity with graphic design tools (Canva, Photoshop, Illustrator).
• Prior experience in influencer marketing and brand collaborations.
• Experience in Microsoft / Outlook
Perks & Benefits
• Competitive salary based on experience
• Medical, dental, and vision benefits
• Product discounts and exclusive merch
• Access to industry events, festivals, and activations
• Creative, fast-paced, and fun work environment
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