Regional Product Marketing Manager Job at YER USA, Whitewater, WI

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  • YER USA
  • Whitewater, WI

Job Description

We are currently seeking a dynamic and hands-on Regional Product & Marketing Manager for our client, SIMONSWERK North America. This individual will play a critical role in shaping the product positioning and go-to-market strategies across the U.S. and Canadian markets, working closely with sales, engineering, and international product teams.

Company Overview:

SIMONSWERK is a premier German manufacturer of high-quality, innovative hinge systems with over 125 years of excellence. Established in 2011, SIMONSWERK North America has rapidly become the leading expert in concealed adjustable hinge systems across the U.S. and Canada. Their product range serves high-frequency applications in retail, hospitality, commercial, industrial, and institutional sectors. With a reputation for precision, durability, and modern design, the company continues to grow and expand its market presence.

Role and Key responsibilities:

The Regional Product & Marketing Manager will promote all products and their features to SIMONSWERK's target audience, including architects, interior designers, door manufacturers, and hardware distributors. The role works in a matrix structure, collaborating with international product managers in Europe, while also laying the groundwork to build out the North American product and marketing team.

  • Defining and executing product strategies across sales channels and customer segments in North America.
  • Leading product positioning, pricing, and lifecycle planning for the U.S. and Canadian markets.
  • Collaborating closely with international product and marketing teams to align strategies.
  • Analyzing market trends, customer needs, and implementation barriers for hinge and hardware systems.
  • Overseeing media planning and the creation and distribution of promotional campaigns.
  • Coordinating product launches, marketing campaigns, and go-to-market initiatives.
  • Acting as the liaison to marketing agencies for regional campaigns and promotional materials.
  • Supporting field sales teams through product training, tools, and technical content.
  • Representing the company at key industry trade shows.
  • Working with internal and external partners to ensure products align with building codes, import restrictions, and evolving industry needs.

Professional Profile:

This role is ideal for someone who combines technical knowledge with marketing insight. You enjoy working across functions, creating structure, building your own team, and bringing new ideas to life with the goal of increasing product adoption in a highly technical market. You are comfortable engaging with salespeople and engineers alike and are motivated by the opportunity to build a function from the ground up.

Requirements:

  • Bachelor’s or master’s degree in a technical or engineering field preferred.
  • 5+ years of experience in a product management, technical marketing, or application engineering role within a manufacturing or building products environment.
  • Strong understanding of mechanical/technical systems, ideally with background in technical building products.
  • Experience with technical sales, distributor coordination, and/or market-specific implementation strategies.
  • Experience working in a matrix organization and cross-border coordination with Europe preferred.
  • Familiarity with the four Ps of marketing: Product, Price, Place, and Promotion.
  • Strong analytical, communication, and project management skills.
  • Comfortable with up to 30% travel (trade shows, client visits, collaboration with international teams).

Why Join SIMONSWERK?

This is a unique opportunity to join a highly profitable and growing organization with a solid foundation and ambitious plans for the future. If you are ready to make an impact and help shape the next chapter of SIMONSWERK’s success in North America, we want to hear from you!

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