Job Description

Join to apply for the Digital Marketing Associate role at Verkada

Who We Are

Designed with simplicity in mind, Verkada's six product lines video security cameras, access control, environmental sensors, alarms, workplace, and intercoms provide unparalleled building security through an integrated, cloud-based software platform. Over 33,500 organizations, including 96 companies in the Fortune 500, across 93 countries worldwide trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments. Founded in 2016 with more than $700M in funding raised to-date, Verkada has expanded rapidly with 15 offices and 2,200+ full-time employees.

About The Role


The Growth Associate in the Digital Marketing team will be responsible for driving customer acquisition through marketing campaigns across a multitude of paid channels including LinkedIn, Meta, Youtube, Reddit and Google. You will manage a 6 digit quarterly budget and will be in charge of campaign planning, ideation and execution with a data-driven mindset to have a massive impact on the top line of the company.

Please note that this role is on-site at HQ in San Mateo, CA.

What You'll Do

• Pipeline Generation & Strategy: Develop and execute strategies that drive pipeline growth through digital marketing campaigns and focusing on channels such as LinkedIn, Meta, X, Google and Reddit.
• Campaign Execution & Optimization: Manage the full lifecycle of marketing campaignsfrom planning to execution (i.e. strategizing on what campaigns and ads you will run) to performance analysis. Continuously monitor and optimize campaigns, running experiments to improve outcomes and reporting key metrics.
• Cross-Department Collaboration: Work closely with internal teams across data science, marketing development representatives (MDRs), marketing operations, product marketing, and sales to ensure campaign success. Continuously monitor and optimize campaigns, running experiments to improve outcomes and reporting key metrics.
• Performance Monitoring & Insights: Track and analyze key campaign metrics identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI.. Regularly communicate insights and learnings across departments to ensure alignment and drive continuous improvement.

What You Bring

• Proven experience in digital marketing and paid customer acquisition (B2B preferred)
• Strong understanding of social media platforms such as LinkedIn, Meta, X, Google and experience in running campaigns at various stages of the funnel (top, middle, bottom)
• Demonstrated ability to collaborate cross-functionally with sales, marketing operations, product marketing and creative teams.
• Proficiency in data analysis, knowledge of Excel preferred.
• Experience managing large-scale marketing campaigns, lead follow-up and conversion into pipeline and optimizing performance through the funnel.

US Employee Benefits

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Wellness/fitness benefits
• Healthy lunches and dinners provided daily

Additional Information

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

Annual Pay Range

Verkada Is An Equal Opportunity Employer

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Job Tags

Full time, Worldwide, Work visa, Flexible hours,

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