Data Scientist- Marketing Analytics Job at WNS Analytics, Atlanta, GA

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  • WNS Analytics
  • Atlanta, GA

Job Description

Data Scientist- Marketing Analytics

About the Role

We’re looking for a strategic and impact-driven Analytics Consultant to join our global analytics team supporting commercial and marketing functions across 65+ markets. This role sits at the intersection of advanced analytics, data engineering, and business intelligence- enabling leadership with insights that drive key decisions across geographies.

The ideal candidate will bring strong technical skills in Python, SQL, and Power BI , along with an understanding of scalable data systems and modeling frameworks. Familiarity with cloud platforms is a plus. This high-visibility role requires someone who thrives in a dynamic business environment and enjoys working cross-functionally to build robust analytics solutions.

Key Responsibilities

  • Lead high-impact analytics initiatives aligned with global business goals.
  • Partner with commercial, marketing, and technical stakeholders to build scalable, insight-driven analytical frameworks.
  • Build and maintain robust predictive models using appropriate machine learning algorithms to support forecasting and business strategy.
  • Continuously improve models and workflows through feedback loops and performance evaluation.
  • Develop and automate Power BI dashboards and reporting tools that support real-time decision-making.
  • Ensure comprehensive documentation of data pipelines, model logic, and deployment processes in the client environment.
  • Champion data governance, accuracy, and model transparency across all markets.
  • Act as a strategic thought partner—translating complex data into actionable insights for senior leadership.

Qualifications

Must-Have Skills: QUALIFICATION REQUIREMENTS

  • ​Master’s degree or equivalent experience in Data Science, Computer Science, Mathematics, Statistics, or a related field.
  • Min 5 years of experience in Analytics, Data science, or BI-focused roles.
  • Understands the fundamentals of how databases are structured and organized
  • Proficient in Python, R , SQL (for data manipulation), and Power BI (for dashboarding and reporting).
  • Strong understanding of Machine Learning and Deep Learning algorithms , and performance tracking using Causal Inference. Strong understanding of statistics to quickly identify the best method of analysis when encountering new datasets.​
  • Experience developing Bayesian Models (Bayesian Regression, Bayesian Belief Network) and Market Mix Models
  • Experience with Azure cloud platforms for data storage, processing, or model deployment.
  • Experience working with large, multi-market datasets and translating them into executive-level insights.
  • Strong communication and stakeholder management skills across functions and geographies.
  • Experienced in Retail and CPG business

Nice-to-Have Skills:

  • Familiarity with marketing analytics (especially campaigns), brand performance tracking, or pricing simulations.
  • Exposure to modern data pipelines or ETL tools (e.g., Azure Synapse, Power Query).
  • Exposure to Generative AI application development
  • Working experience in an onshore-offshore engagement model

What You'll Bring

  • A curious and analytical mindset with a strong bias toward action.
  • Passion for building data-driven products and frameworks that scale across global teams.
  • Confidence in simplifying complex ideas and presenting insights to senior leaders.
  • A collaborative, proactive work style and comfort in high-ownership roles.

Location - Atlanta (Hybrid)

Job Tags

Work experience placement, Offshore,

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